If you switch on Gzip in Joomla, all pages are zipped on the server-side before they are sent to the browser. Your browser then unzips the content and displays the site. Gzip is supported pretty well nowadays, even Internet Explorer version 6 and up, so there is nothing to hold you back from using it. And it can give quite some gain in webspeed. You may gain 50% or more in bytes to be downloaded. Just try it out and check the result with one of the on-line checks for webspeed.
G-zip can be activated in the Joomla Global Configuration, on the Server-tab. Look for "Gzip Page Compression" and set it to Yes:
Also you can check on-line whether the Gzip process works nicely. Check your site on www.checkgzipcompression.com. This will tell you if G-zip works, and also what the compression rate is:
And that's all there is to it, very easy to achieve.
Joomlaseo.com is fully built and written by Simon Kloostra, SEO Specialist and Webdesigner from the Netherlands. I have also published the Joomla 3 SEO & Performance SEO book. Next to that I also sometimes blog for companies like OStraining, TemplateMonster, SEMrush and others. On the monthly Joomla Community Magazine I have also published a few articles.