Optimize anchor text

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Optimizing you anchor text (the words you click on that make up a link) is extremely important, especially for your own internal URL's. When building in internal link structure, this is the most important issue to look at. Instead of using an anchor text like Click here, you should use something more descriptive, like Joomla Caching (if the article is about caching). This provides meaning and context to the URL you are pointing at. You can easily arrange this in your editor. If you use your editor, like JCE, it is very easy to set a good anchor text.

You can easily arrange this in most editors. If you use your editor, like JCE, it is very easy to set a good anchor text.


Title attribute

There can also be situations where you just have to use a non-descriptive anchor-text. This can be due to space-limitations or whatever. In cases like that, you can make use of the title-attribute to enter something more descriptive. This gives meaning to both search engines and disabled people. You can usually enter the title-attribute with your editor (see the JCE-screenshot above) or simply add it into your HTML, like this example:

<a href="#" title="Download section with Joomla plugins">Downloads</a>

Note that especially your menu-items are often very short, and sometimes not that descriptive. You can then use the Link Type tab in your menu-items to add this description:

title attribute

Incoming links from external sites

Once your site is live and you are ready for your linkbuilding activities, keep this practice in mind as well, it is also important there. However, you should also keep in mind that your site remains a natural link-profile, which is normally a profile where about 70% of the anchor-texts is the bare URL (read the article for more details).

About this site

Joomlaseo.com is fully built and written by Simon Kloostra, SEO Specialist and Webdesigner from the Netherlands. I have also published a book and blogs for companies like OStraining, TemplateMonster, SEMrush and others.