Joomla SEO Checklist

Keyword research is very important in SEO. Without knowledge, you may be optimizing for wrong keywords

Make sure your content is structured with paragraphs. Split them in readable chunks using headings

Before you actually start filling your site, decide upon a structure for your site, i.e. your URL's.

Linking internally is the practice of creating links within the same website, building a hierarchy between the pages

Creating easily understandable URL's for both humans and Google is very important

Correctly setting of metadata is crucial from an SEO perspective. The page title is the most important one

The meta description, if set up correctly, is used by search engines as the snippet found in the SERP pages to describe a search result

Optimizing you anchor text is extremely important, especially for your own internal URL's

Google can not 'see' images, but it can read all it's properties and can use them to establish rankings for pages with images

If your Joomla site is accessible either with or without a www-prefix is actually also a matter of duplicate URL's

Like, the www or non-www issue, any kind of duplicate content in your site could be a hazard for your search engine rankings

Make sure that people never end up with a meaningless 404 Page not found error message. Especially the default Joomla page for this is very ugly

Make sure you create redirects for Google when individual URL's change, or even your entire site

Once a site is published, you should always register your site with Google Search Console (Webmaster Tools)

Once your site is populated with data and pages you should create a sitemap AND submit it to Google / Bing, etc

The robots meta tag and the robots.txt file are 2 different mechanisms to pass information to search engines

The subject of Microdata is an advanced topic. Microdata are also called Rich Snippets or Structured Data

Local SEO is a way of optimizing your own niche. Using Google MyBusiness is an important part of this process

Links are still a great way of earning SEO value, but things are not as easy as they used to be

After all your work, it is a good thing to verify that you did a good job by SEO auditing your site