If you want to rank high in Google with your Joomla website, simply read the different articles in this checklist. It describes all phases in the SEO process, from keyword research to SEO audits and everything in between.
You can read the tutorials in sequence, or simply skip to the lesson that interests you most. Whether you are a beginner in Joomla or an experienced administrator, these tips should help you bigtime.
Keyword research is very important in SEO. Knowing your audience and which words they search for is key.
Make sure your content is structured with paragraphs. Split them in readable chunks using headings
Priority one before you start filling your site: decide upon a proper URL structure for your site!
Linking internally is the practice of creating links within the same website, building a hierarchy between the pages
Creating easily understandable URL's for both humans and Google is very important: SEF URL's
The page title defines how your page looks in the Google SERP, making this an extremely important SEO parameter
The meta description, if set up correctly, is used by search engines as the snippet found in the SERP pages to describe a search result
Optimizing you anchor text is important, especially for your own internal URL's
Google can not 'see' images, but it can read all it's properties and can use them to establish rankings for pages with images
If your Joomla site is accessible both with and without a www-prefix you may suffer from duplicate content
Like, the www or non-www issue, any kind of duplicate content in your site could be a hazard for your search engine rankings
Make sure you create redirects for Google when individual URL's change, or even your entire site
Make sure that people never end up with a meaningless 404 - Page not found error message. Especially the default Joomla page for this is very ugly
Once a site is published, you should always register your site with Google Search Console (Webmaster Tools)
Once your site is populated with data and pages you should create a sitemap AND submit it to Google / Bing, etc
The robots meta tag and the robots.txt file are 2 different mechanisms to pass information to search engines
The subject of Microdata is an advanced topic. Microdata are also called Rich Snippets or Structured Data
Local SEO is a way of optimizing your own niche. Using Google My Business is an important part of this process
Links are still a great way of earning SEO value, but things are not as easy as they used to be