Joomla SEO Checklist

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If you want to rank high in Google with your Joomla website, simply read the different articles in this checklist. It describes all phases in the SEO process, from keyword research to SEO audits and everything in between.

You can read the tutorials in sequence, or simply skip to the lesson that interests you most. Whether you are a beginner in Joomla or an experienced administrator, these tips should help you bigtime.

Keyword research

Keyword research

Keyword research is very important in SEO. Without knowledge, you may be optimizing for wrong keywords

H1 - H6 headings

H1 - H6 headings

Make sure your content is structured with paragraphs. Split them in readable chunks using headings

URL structure

URL structure

Before you actually start filling your site, decide upon a structure for your site, i.e. your URL's.

Internal link structure

Internal link structure

Linking internally is the practice of creating links within the same website, building a hierarchy between the pages

Readable (SEF) URL's

Readable (SEF) URL's

Creating easily understandable URL's for both humans and Google is very important

Metadata: Page Title

Metadata: Page Title

Correctly setting of metadata is crucial from an SEO perspective. The page title is the most important one

Metadata: Meta description

Metadata: Meta description

The meta description, if set up correctly, is used by search engines as the snippet found in the SERP pages to describe a search result

Optimize anchor text

Optimize anchor text

Optimizing you anchor text is extremely important, especially for your own internal URL's

Optimize images

Optimize images

Google can not 'see' images, but it can read all it's properties and can use them to establish rankings for pages with images

www or non-www URL's

www or non-www URL's

If your Joomla site is accessible either with or without a www-prefix is actually also a matter of duplicate URL's

Avoid duplicate URL's

Avoid duplicate URL's

Like, the www or non-www issue, any kind of duplicate content in your site could be a hazard for your search engine rankings

Avoid 404-errors

Avoid 404-errors

Make sure that people never end up with a meaningless 404 Page not found error message. Especially the default Joomla page for this is very ugly

301-redirects (Joomla core vs .htaccess)

301-redirects (Joomla core vs .htaccess)

Make sure you create redirects for Google when individual URL's change, or even your entire site

Google Search Console (Webmaster Tools)

Google Search Console (Webmaster Tools)

Once a site is published, you should always register your site with Google Search Console (Webmaster Tools)

Sitemap.xml for Joomla

Sitemap.xml for Joomla

Once your site is populated with data and pages you should create a sitemap AND submit it to Google / Bing, etc

Robots.txt + meta tag

Robots.txt + meta tag

The robots meta tag and the robots.txt file are 2 different mechanisms to pass information to search engines

Microdata, Rich Snippets and Authorship

Microdata, Rich Snippets and Authorship

The subject of Microdata is an advanced topic. Microdata are also called Rich Snippets or Structured Data

Local SEO / Google Business

Local SEO / Google Business

Local SEO is a way of optimizing your own niche. Using Google MyBusiness is an important part of this process

Linkbuilding & social media

Linkbuilding & social media

Links are still a great way of earning SEO value, but things are not as easy as they used to be

SEO audit

SEO audit

After all your work, it is a good thing to verify that you did a good job by SEO auditing your site

About this site

Joomlaseo.com is fully built and written by Simon Kloostra, SEO Specialist and Webdesigner from the Netherlands. I have also published a book and blogs for companies like OStraining, TemplateMonster, SEMrush and others.