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A while ago I already wrote an article about Webtexttool, but then it was only available as an app from their website. Now you can use their service straight from your Joomla editor. It detects the SEO parameters for your texts, real-time!

If you have trouble writing texts that comply to the SEO-standards, this could be an awesome addition to your site. The plugin adds a column next to the editor in your articles, which gives you tips to apply. Also, you receive an overall score ranging from 1 to 100. This takes some of the features of the famous Yoast SEO plugin (Wordpress only) to Joomla. This is a feature that many have been looking for, so let's try it out.

Webtexttool account and plugin

First of all, you need an account with Webtexttool as you sync your site with their services to enable the live SEO-checks. Luckily you can sign up for a free trial account to try it out. If you like the service, you can always take a subscription, they start from €15 / month for small projects (100 pages) and higher. Note that you can also keep your projects in the Webtexttool app if that's what you like better. The app has some additional features on top of the ones in the plugin, but in this blogpost I will focus on the plugin, as it integrates so nicely in Joomla.

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After signing up, the plugin needs to be installed in your Joomla website. You can grab it directly from their website, but the plugin is also featured on the Joomla Extensions Directory. Once you have installed the plugin, first go to Components >> Webtexttool. In order to sync your site with Webtexttool, you first need to fill in your credentials here. Once that's done, you are all set to go, no further configuration is needed.

Webtexttool in your Joomla editor

From now on you will see the SEO score and tips in your Joomla articles. Before it can start calculating your scores, you need to fill in the keyword you want this articles to be optimized for. In this example, let's simply use Webtexttool as the keyword we want this blog to be optimized for:

Also note the Give me suggestions button: it will generate a list of related keywords. Cleverly using these will raise the SEO impact of your text.

Now right away, the SEO score of the article will be calculated. If you have no text yet, this will be a zero-score, but once you add some text or start with an existing article, your score will be shown, which could be something like this:

In this case, I get a nice 75% score, and you can clearly see what is still missing or incorrect. All completed issues are simply showing as green, but any incomplete items open up with more details about what needs to be fixed.

How are the SEO score calculated?

To fully understand how the score is calculated, let's shortly discuss the various items:

  • Page Title: This is assumed to be the content of the title field of the article, and usually it is indeed used as the page title in the HTML source code (plus your sitename, if configured). However, if an article is directly linked to a menu-item the page-title is taken from the menu-item title. This is not taken into account, beware of that.
  • Page Description: This is the Meta description and it is directly taken from the corresponding field under the Publishing tab of the article.
  • Headings: The H1 to H6 headings. This works pretty straightforward. Only be aware that these are calculated from the content of the editor-field. The Joomla article title is not taken into account as the H1 or H2. I suggest to simply set the Article Title to hidden in the Global Article Options and type the H1 directly in the beginning of the article, simply by duplicating the article title in the editor field.
  • Main content: This is a set of basic checks on minimum word-count, keyword density, presence of images and correct use of alt-tags, links, etcetera.
  • Miscellaneous: These are some minor checks on usage of bold and italic words.

Best is to keep in mind that the many of these checks are done based on the settings present in the actual article. It does not take into account settings overriden at a higher level, like the page-title for a menu-item or metadata stored outside of the article (as done with extensions like SH404SEF). Not that this is a real problem, but it might stop you from getting 100% scores.

Conclusion

This seems to be a really nice tool for text-writers that need some guidance in their work for SEO purposes. However, don't blindly use this tool to aim for 100% scores, you still need to know what you are doing: getting 100% scores can always be achieved, even with Lorem Ipsum text enriched with some keywords. Always use your own common sense and remember that as nice as it is, it is just a tool. Still, I think this tool could really help a lot.

So, just sign up for this free trial account and play around a bit!