I have been a fan of On-page.org for quite some time, but I recently switched to Ryte.com. Why? Simply because they rebranded their domain ;) Also, if you haven't checked your dashboard for some time, you may notice that also their tooling has been drastically revamped. So, it's time to rediscover the tools they offer!
By the way, if you are new to this excellent tool, feel free to check it out for free. They offer a permanent free account that crawls a maximum of 100 URL's (sign-up here). Simply input your domain and an initial crawl will be started.
So, what is actually happening then? Your site will be crawled very thoroughly and analyzed. Your data is then split up in 3 categories. You will receive feedback about the existing health and status of your site, but you will also receive feedback and tips on what you can improve. The Ryte tooling is actually split up in 3 categories:
- Website succes: this is the hardcore SEO part of the tooling: crucial technical and content errors will be discovered as well as potential for optimization. All this data can be easily filtered in many ways so that you can easily drill down to what you want to see.
Search success: monitors, analyzes and optimizes your performance in search engines. The performance of your main keywords is analyzed and tracked and you will receive tips and feedback about how to improve them.
- Content success: here you receive feedback about your content. Also the tool allows you to write text that performs better in the search engines.
We will discover these topics in more detail below. However, the first you will probably see is the Project Dashboard with a large preview of your site plus the most important checks and issues to fix. If you have a paid account, you can have multiple sites and you can use the dropdown at the top-right to switch between projects. Make sure you click the buttons to connect your Google Analytics and Search Console accounts: they will provide you with a lot of additional data in your dashboard. Note that the crawl may take some time to finish, as the process is done very thoroughly. Once it is finished, you will see something like this:
Of course from here you can drill down to the top-priorities, but let's investigate the system in a structural way, using the three main topics I discussed earlier:
Here you see a complete analysis of many SEO parameters. First you see an overview followed by a link to the top-critical issues:
Obviously, my technical SEO seems alright, but I still need to work on my SEO and Content Aspects.....
For really fine-tuning of your SEO, you can drill down into various aspects of your site:
On the left-hand side you see all the various SEO categories that you can investigate, like Indexability, Content, Assets, Links, Sitemaps etcetera. As you are exploring those options, make sure you keep an eye on the available filters that display on top of each view. These filters work together with the graphs that you see in many views. In the following screenshot you see me working in the What is indexable? section. Instead of viewing the full list of indexable URL's. I clicked the yellow graph for Redirected URL's. This creates a filter on top of the page:
Note that this filter is carried across the dashboard until you clear it. So if you click around to, say, the Status Codes section, you only see the redirected URL's. To view the full list, clear the filter:
This can take a little getting used to, especially in the beginning. Also, if you click a critical error from the main dashboard, the filter is automatically set. Simply clear it if you browse other sections of the dashboard.
I will not explain every option of this section, but I advise you to explore it yourself. You may be surprised of the issues you find....
In the Search Success section, it's all about rankings for your keywords and performance in search engines. Most of these data is imported from your Google Analytics and Search Console accounts (if you connected them in the dashboard). Ryte discovers a lot of information about your rankings and performance and displays it in a very understandable way. Again, all this infomation can be filtered and sorted in many ways:
Next to the automatically discovered rankings, you can specify a number of specific keywords that you want to monitor closely (up to 5 in free accounts). Also, you can monitor your competitors performance and watch the historic rankings.
The last section is the Content Success section. This starts of with an empty display, you will be prompted to start working here:
Simply type in a keyword that you would like to investigate and an initial analysis is being performed. In this example I investigated my keyword joomla seo. Both a graph view and a tabular view are created, displaying keywords related to the investigated keywords:
Note the sliders on top of the page. They allow you to customize the display or make your related keywords more strict. Just play around to see how they affect the display.
A nice tool in this section is the content optimizer. In the next screenshot I just dumped some text from my homepage in the text-field and then clicked the Analyze button. It instantly gives you feedback about keywords that could be useful to add to your text or suggestions to use keywords more often than you already do:
So, all together it seems the guys from Ryte did a fine job building a great SEO tool. I invite you to check it out, especially since you can do so risk-free, with the free accounts they offer. ave fun ;)